Mid-term report of pre-election monitoring: Sexism and gender stereotypes in social media

"Gender Barometer – Monitoring sexist speech during pre-election period” is implemented with support of the United Nations Development Programme (UNDP). The project is implemented by Media Development Foundation (MDF) in partnership with the Union Sapari. The aim of the project is to expose sexist hate speech and gender stereotypes as well as gender-based campaigns against women politician and representatives of various public institutions.
 
Within the framework of the project, Sapari has conducted focus groups involving media experts, politicians and gender specialists and formulated sexist hate speech indicators adjusted to international experience and Georgian political reality. Based on these indicators and using a Facebook tool, Crowdtangle, the MDF developed a social media monitoring methodology. Mid-term findings of the monitoring is provided in this report.

This mid-term report covers the results of a three-month monitoring – from 4 August through 4 November. It consists of the following parts: monitoring methodology and key findings, which are followed by Part I covering quantitative data by topics, typology of violation, sources and targets of sexist hate speech, terminology; Part II providing results of qualitative analysis, in particular, typical examples by categories of gender-based violations and several cases that have stood out from the total material by their orchestrated and misinformative nature.




Author:
    KETI MSKHILADZE
Monitors: 
   MEDEA SULAMANIDZE, MARIAM TALAKHADZE
Editor: 
   TAMAR KINTSURASHVILI
Design: 
   BESIK DANELIA, IBDesign
Cover photo: 
   Shutterstock, MJgraphics

Link: Mid-term report of pre-election monitoring: Sexism and gender stereotypes in social media